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Advertising Vocabulary

a data set by cstanton
created September 30, 2016
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TermDefinition
MarketingThe act of buying or selling in a market. Includes all of the activities involved in the transfer of goods from the producer or seller to the consumer or buyer.
AdvertisingThe act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.
PropagandaA form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself.
Advertising/Propaganda TechniquesMethods and approaches used to draw attention to a product/service or spread ideas that further a cause – a political, commercial, religious, or civil cause.
BandwagonPersuading people to do something by letting them know others are doing it.
TestimonialUsing the words of a famous person to persuade you.
TransferUsing the names or pictures of famous people, but not direct quotations
RepetitionThe product name is repeated at least four times.
Emotional WordsWords that will make you feel strongly about someone or something.
. Name CallingThis technique consists of attaching a negative label to a person or a thing. People engage in this type of behavior when they are trying to avoid supporting their own opinion with facts. Rather than explain what they believe in, they prefer to try to tear their opponent down.
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